Performance Based Design

New book coming 2010

Hi! Are you a Designer?

If so, a new book just for you
is coming in 2010.

A web designer's guide
to kicking ass with:

  • Web analytics
  • User testing
  • A/B testing
  • Multivariate testing
  • Advanced CSS & CSS3

You'll never think about
web design the same
way again.


It's called “Performance Based Design”.
It's what comes next after web standards.
You're going to love it, so sign up now!

You can also follow on Twitter for announcements.

What's the book about?

Performance Based Design is about changing the way we think about web design. It's what comes next after web standards. It's about using data to find the best design — the best user experience, the best conversion rate, the best performing design. Web design is measurable and testable, and Performance Based Design will show you how to use that to become an objectively better designer.

Who's the author?

Luke Stevens (@lukestevens) has been professionally designing and building websites for the better part of a decade. For more:

When will it be out?

The book is currently 80% complete, weighing in at 70,000 words across five major sections. It should be out around the middle of this year.

Be sure to sign up so you get a once-only email when the book is ready, or follow @msrmnt to be notified that way.