A New Book is Coming.

The book is "Performance Based Design".

It’s a book for web designers & web professionals just like you.

Want to be the first to know when it’s ready?

Of course you do!

"Performance Based Design" will change the way you think about design & outline how to move from standards based design to the new paradigm of performance based design.

Want more? Like, tips and updates and stuff?

What to know more about the book?

It's very hush hush at this stage (not really) while it's being completed.
But I have it on good authority it will show you how to:

• Become a better designer with web analytics, A/B testing and multivariate testing, by letting your users tell you what works.
• Turn web analytics and testing into new, valuable deliverables you can offer to your own clients (or boss!) -- you'll be a star hire in no time.
• Make more money! By having more services to offer your clients (or employer) that directly affect their bottom line, you can charge more.
• Make the most of Google Analytics, and learn why it’s far more powerful than most people realize.
• Get to know Google Website Optimizer, and other free/inexpensive apps, and learn to use them in new, powerful ways.
• Discover how performance based design helps you incorporate usability testing & research you knew always sounded good but never quite got around to doing.
• Make the most of your CSS skills. Performance based design is for everyone, but having great CSS skills opens up some incredible doors.
• Find out how performance based design improves the design process from brief to launch and beyond. No more 'launch & hope'!

Sound good? Be sure to sign up to get notified on release!

About the author

Luke Stevens (that's me) has been professionally designing and building websites for the better part of a decade. Having spent 3.5 years freelance, and 5.5 years in-house prior to that, Luke is well versed in the challenges and opportunities designers contend with on a daily basis.

Luke's goal now is to spread the good word of performance based design by writing (remember to get notified on release), speaking and consulting on the topic.

More info:

• Follow Luke's Twitter on performance based design & book related updates.
• Read an interview with Luke at SitePoint.
• Hear Luke speak on performance based design at Web Directions South 2009.

Don't forget! Sign up to get notified on release!

© 2009 - Luke Stevens - luke@lukestevensdesign.com